This is the age where advertising and branding is in full swing. Previously only the big companies could think of making advertisements and afford branding, but times have changed now. There are several small advertising agencies and branding companies who work with medium scale business and certain small businesses. All in all, branding has become a lot more affordable.
So this makes you wonder if start ups and small businesses do great a deal of advertising and marketing now. Well the answer is no, they don’t. Although branding and ads is a lot cheaper now, it doesn’t make it affordable for start ups and the majority of small businesses. Luckily advertising and marketing in online space is a lot cheaper. But there is one kind of marketing that is free.
Enter Social media marketing
Social media marketing is a fairly new term and has been around only for the last couple of years. Of course you have heard of social networking sites like Facebook, twitter, Linked In, Google Plus, Pinterest and such. Did you know that you can market there for free?
Well you actually can. On Facebook, Google Plus, Pinterest and similar sites, you can have a company business page. By saying the right things on such social networks your business can grow popular. A quick Google search will give you a list of several businesses that became popular through clever implicit social media marketing. So the next question is; Where to get the right people for managing your social media.
Social media management as a service is offered by many freelancers and there are social media management companies as well. Such companies provide all services related to social media management be it text, video or podcasts. They take over your account completely and manage it under a contract.
A good social media management company will know to adapt their messages to the latest trends in social media marketing. They have astute brand sense and would know to use this skill for your business. For a small price you can get this done for your company as well and it won’t cost the earth!
So this makes you wonder if start ups and small businesses do great a deal of advertising and marketing now. Well the answer is no, they don’t. Although branding and ads is a lot cheaper now, it doesn’t make it affordable for start ups and the majority of small businesses. Luckily advertising and marketing in online space is a lot cheaper. But there is one kind of marketing that is free.
Enter Social media marketing
Social media marketing is a fairly new term and has been around only for the last couple of years. Of course you have heard of social networking sites like Facebook, twitter, Linked In, Google Plus, Pinterest and such. Did you know that you can market there for free?
Well you actually can. On Facebook, Google Plus, Pinterest and similar sites, you can have a company business page. By saying the right things on such social networks your business can grow popular. A quick Google search will give you a list of several businesses that became popular through clever implicit social media marketing. So the next question is; Where to get the right people for managing your social media.
Social media management as a service is offered by many freelancers and there are social media management companies as well. Such companies provide all services related to social media management be it text, video or podcasts. They take over your account completely and manage it under a contract.
A good social media management company will know to adapt their messages to the latest trends in social media marketing. They have astute brand sense and would know to use this skill for your business. For a small price you can get this done for your company as well and it won’t cost the earth!
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