Getting your first brochure designed?

If you are going to print some brochures for the first time, it is best to think of it long term. True that you can get a redesign anytime you want, but looking at it long term will save on design costs.  This is great tip if you are a small business looking to save on costs.

Now when approaching a designer for brochure design, it will do you good if you keep in mind these points.

1.       Make a list of things that the brochure must have. Things like your phone numbers, email id’s addresses and such. It is better to have this noted down so your designer knows in advance how much space he/she must set aside for these details.

2.    Be sure of the dominant colors you want used. It is wise to stick to the colors of your logo. Other colors may look good but the priority is that it should look like a part of the company. Lots of designers focus only on the design without understanding this basic, so it is up to you to tell them.

3.       If you are only going to spend on one brochure design, it is best to stick to a generic kind of brochure that can be used for all occasions. A simple one that talks about who you are and what you offer.  You might want the catalog for a recruiting event or maybe just to give out at the reception; either way one generic brochure will serve both purposes.  Designing and printing separate brochures is unnecessary and will cost you a lot.

4.       Lastly, ask the designer for at least three design options. Many designers are lazy to do up more designs and will try to persuade you to select the one design they show you.

These are the basics with which you can be prepared while approaching a professional designer for a brochure design. When you are prepared with these you should be able to get a neat brochure design that serves its purpose.