Monday, 25 March 2013

Is your website not bringing you enough businesses?



If you are one of those people who have set up a website to do business, you must be waiting for work to pour in. Indeed it is a wise decision to set up a website instead of renting a place for business. But then getting your website to work for you is not all that simple. 

Your website should aim at ranking in the first page of search engines

In search engines like Google and Bing your website ought to rank among the first few links. Only if this happens, can you expect prospective customers to find your website easily. So you may now ask if this happens naturally or if anything specific has to be done about this.

SEO Search Engine Optimization is the way to achieve this

A good SEO Analyst is a long term investment. You can expect him/her to know of several hacks to get the word out about your business in the online space. The methods however have to be ethical and in accordance to the principles of the search engine. In other words this is called White Hat SEO. Black Hat SEO on the other hand refers to unethical and spammy methods of making your website popular. 

Search Engine Optimization is necessary for any website, more so if you are an online business. Also it is important to remember that SEO is an ongoing process. This means that you should not quit or skimp on SEO efforts once you have reached the desired website ranking.

If your website is not bringing in business, you ought to consider the SEO from the best and foremost reputed search engine optimization company. It is a slow process but a steady and long term one.

Are you considering getting a logo designed for your company?



Logo design may look simple once you have decided on the name of your company. Then it is only about putting the name in fancy lettering or making a nice pattern using the first letter of your company name right? Well wrong. A logo is a lot more than that; there is definitely more that meets the eye. 

As someone intent on starting a business, it is not expected of you to have your marketing and branding all figured out, although it would be great if you do. For this you can always approach a branding firm. But of course, you need to have the money for that. Let’s face it; branding agencies are not cheap and with merit. They take time to analyze your needs, your market and go to great lengths to come up with something that delivers on all grounds. Also their high quality of service is unmatched. That said, it is often worth the money but only if you can afford it.

Here’s how you can get the same output at a budget

There are several design companies online that do custom logo designing. All the procedure to arriving at your final logo is more or less the same, except that it doesn’t happen face to face. All correspondence happens over calls and mail. The team takes the time to discuss your product and its needs and finally arrive at a logo design that you both approve of. The costs are definitely cheaper than a branding agency, given that the design company doesn’t have close to the same amount of operating expenses. The output is great too. 

So if you are looking for custom logo designing without big costs, this is a great option!