The recent buzz words in marketing are “Like”, “share”,
“comment”, “follow”, “tweet”.
The impact of the social media is so much that every
business needs to be on it, like it or not, if they want to stay in the race.
Many older business people may tend to believe that being on social media is a
waste of time. For them, here are reasons why it is simply NOT.
Affordable advertising platform: Social media is the recent change
that has happened to marketing. While traditional advertising was easily
affordable for bigger companies and organizations, it was not so easy for a
small business to get ads out. Now the story is different. A small business
owner or a freelancer can easily place a Facebook ad and target his
customer/prospects at easily affordable rates. In fact, in this case they are
targeted directly and feedback is immediate. So social media is a great
advertising platform for small business and freelancers too.
Goodwill:
Having a social media account goes a long way in portraying the image of a
company. The fact that you have invested time and efforts to create a social
media presence conveys that you are willing to adapt to change. You can also
stay in touch and interact directly with the different audience groups –
customers, prospects, investors and so on.
Enhanced search: People searching for a particular product or
service might eventually be directed to your social media account while they
are logged in to that particular social network. Say Google or Facebook. You
have a better shot at being visible to those looking for you.
These are some reasons why you must be on Facebook. Social
media tools, when used right have the potential to expand your business and
ensure goodwill. To involve your business in active conversation Social media Management Company does this on behalf of their
clients. If you do not have the time or know-how to manage this yourself, you
can approach these companies.
