Why design a responsive website

With Apple bringing out iPhone 5S and iPhone 5C and other smart phone providers releasing more advanced versions of mobile phones, the number of users accessing the internet on such mobile devices is surely on the increase.

One factor to be noticed here is that websites designed for a PC do not look the same on a smart phone or a tablet. Since the resolution is different, they appear different- either the navigation is messed up or all the media info on the page may not show. Because of this, browsing a website on a phone could be a frustrating experience. If you are small business owner with a lot of your potential customers being smart phone and tablet users, you need to take some steps to alter your marketing efforts in order to serve their interests.

Such a step is working on converting your current website into what is called a “responsive website”. Responsive websites are nothing but sites that are coded in such a way that they automatically adjust the screen resolution according to the device being used – be it a phone or a tablet. This automatic adaptability is great, considering in brings down the amount of time and money you have to otherwise spend on designing a site for a mobile, a tablet and so on. With a responsive site, you need not spend again on customizing a site – the site would adjust itself on the device automatically.

This way, no matter whoever browses your site from whichever device, they will have a hassle-free experience browsing it. Integra Web Services is the  website design and internet marketing division of Integra Global Solutions, a business services outsourcing company. They offer excellent responsive web design services. This is the in-thing for businesses in 2013 with respect to web design and it is about time you check it out, too. Call them right away for a custom quote – you have nothing to lose.

High time you got your website redesigned?

If you have an old and outdated website, it is high time you change it. If you have been thinking about it, then give yourself some credit. There are still so many business owners today who think having a good website is unimportant. This is a very silly view given that 8 out 10 customers are avid internet users. This is the internet age and not having a current looking website is a crime.

Tips to get the best website design for your budget
First, it is important to understand that ‘cheap is not good’.  If you have a budget that is too small, it makes sense to have your website redesign done when you have more money put aside. Going the cheap way would give you an unsatisfactory website that does not meet the objectives of a website redesign.
Go to a branding firm if you got the money. A good branding company is capable of coming up with a stellar website that takes into account everything about your brand. However, this would actually require a lot of money. Branding services are not cheap.

A smart way to get your website redesigned at a budget
This is perhaps the best way to get your website redesigned for cheap. Just approach a professional web design company that operates via a website. These guys will provide you design that is almost as good as a branding firm without the huge costs. This is because they don’t have expenses of high rent or costly every day bills. Most communication happens over calls or email.

There are several such professional web design companies out there. Find one that looks credible and you are all out reap rewards!
  

Are you looking to start a business online? Here are a few investments you have to make

Starting a business online is a whole lot easier than setting up shop. You don’t have to invest much. However, it is hard to see money if you are not prepared to invest at least a little. Online businesses are great but for the competition in the online space. Aside the biggies like Amazon and Ebay, there are several credible independent e-tailers. Pick an industry and you will see there are marked territories already. Going up against them is not easy.

Invest in the following basics

A good website
This is totally worth investing in. Nothing speaks of credibility better than a good looking site with relevant content and good navigation. Make sure you set aside money for this. It has to be at the top of your priority list.

Hire a Search Engine Optimization Company
A good SEO analyst is very important to an online business. Well first a little on Search Engine Optimization. Well if you are online business, you want to rank high on Google search. For example, if you were selling herbal cosmetics in UK, you would want you business website to appear as the first or second link when someone types ‘herbal cosmetics in UK’.  The majority of people simply google the products or services that they are looking for and you must try and rank high on such search engines.

Here is where you need a Search Engine Optimization Company. Such companies provide you with SEO Analysts whose job is to see to it that your website comes to the top and stays there. Every search engine has its set of rules which they revise every now and then. These rules determine how websites are ranked. A good SEO Analyst will know many tips and hacks to ensure good ranking while playing by the rules. SEO is an ongoing activity. So if you stop once you reach a desired ranking, you are bound to lose it in a matter of weeks or months.

Therefore hiring an SEO analyst must be among your chief priorities! A search engine optimization company is a good place to get credible SEO analysts.

Doing business, the social way!

Facebook is now home to many business based both online and offline. It costs you nothing to set it up except some time and efforts. But because of this very feature, right from Richard Branson to the lesser known departmental store owner round your street corner, everyone is on social media for promotion. 

So, social media presence can truly make a difference to your business – that much is certain. But how are you going to accomplish it? A mere presence on social media will not help in the current scenario – how are you going to get followers and more importantly, what are you going to do with them. There should be a social media strategy in place – one that tells you what you are going to do with the fans, how you are going to convert them into potential customers, what your business pages should convey etc. The main objectives of being on social media are to enhance the goodwill of your business and thereby use it to win more customers. Social media is a great place to achieve these objectives provided you know what you are doing.

But since you do not really own the medium, you do not have a control over its features. You would have to spend some time to learn their ways and tricks and then use it in a way that will benefit your business. Plus, Facebook is also rolling out ads features that can give you good Returns on your Investments provided you know how to operate the.

If you are not using any of these yet, you are clearly missing out on easy and interesting way to promote your business online. If you are not sure how to promote your business effectively on social media, there are always experts you could consult. Many companies such as Integra Global Solutions have content developers and social media marketing experts who guide business owners in this area and you could take their advice too.

Contact one such social media marketing company right away and go social with your business! 

Is your website not bringing you enough businesses?

If you are one of those people who have set up a website to do business, you must be waiting for work to pour in. Indeed it is a wise decision to set up a website instead of renting a place for business. But then getting your website to work for you is not all that simple. 

Your website should aim at ranking in the first page of search engines

In search engines like Google and Bing your website ought to rank among the first few links. Only if this happens, can you expect prospective customers to find your website easily. So you may now ask if this happens naturally or if anything specific has to be done about this.

SEO Search Engine Optimization is the way to achieve this

A good SEO Analyst is a long term investment. You can expect him/her to know of several hacks to get the word out about your business in the online space. The methods however have to be ethical and in accordance to the principles of the search engine. In other words this is called White Hat SEO. Black Hat SEO on the other hand refers to unethical and spammy methods of making your website popular. 

Search Engine Optimization is necessary for any website, more so if you are an online business. Also it is important to remember that SEO is an ongoing process. This means that you should not quit or skimp on SEO efforts once you have reached the desired website ranking.

If your website is not bringing in business, you ought to consider the SEO from the best and foremost reputed search engine optimization company. It is a slow process but a steady and long term one.

Are you considering getting a logo designed for your company?

Logo design may look simple once you have decided on the name of your company. Then it is only about putting the name in fancy lettering or making a nice pattern using the first letter of your company name right? Well wrong. A logo is a lot more than that; there is definitely more that meets the eye. 

As someone intent on starting a business, it is not expected of you to have your marketing and branding all figured out, although it would be great if you do. For this you can always approach a branding firm. But of course, you need to have the money for that. Let’s face it; branding agencies are not cheap and with merit. They take time to analyze your needs, your market and go to great lengths to come up with something that delivers on all grounds. Also their high quality of service is unmatched. That said, it is often worth the money but only if you can afford it.

Here’s how you can get the same output at a budget

There are several design companies online that do custom logo designing. All the procedure to arriving at your final logo is more or less the same, except that it doesn’t happen face to face. All correspondence happens over calls and mail. The team takes the time to discuss your product and its needs and finally arrive at a logo design that you both approve of. The costs are definitely cheaper than a branding agency, given that the design company doesn’t have close to the same amount of operating expenses. The output is great too. 

So if you are looking for custom logo designing without big costs, this is a great option!

Does your website look up to date?

It is important these days to have a good looking website. This is because of the huge number of customers and potential customers present online at any given time. Previously it was a big deal to own a website; it did not matter much whether it looked great or not. But times have changed. If you own a website that has too many colored text, poor quality images or bad navigation; it is high time you avail the services of a professional website design company.

Budget issues can be a problem

This one of the main reasons why people hesitate to have their websites redone. Cutting edge website design does not come cheap. This is especially true if you approach a branding agency. They do fantastic work but they are not the least bit price friendly. Won’t it be great if you could have the attention to detail and creativity of a branding firm at an affordable price?

It would be fantastic indeed! This is possible with professional web design companies that offer their services online. Branding firms often price based on the perceived value of class. This means that it is important for them to have posh offices at top locations. Invariably this cost is levied on the consultation fees as well. In the case of website design companies that operate online, such costs are nil. They do go by the procedures of meeting with the clients and consulting them over the big decisions, but it happens over phone most of the time.

As a business owner or self employed individual, you stand to benefit from working with such website design companies. It gives you top class service at a price that you can comfortably afford. If you are looking to revamp your website, professional website design companies that operate online are ideal.